In 1999 the beginning of an amazing business partnership was set out when longtime friends Sue Katz and Lisa Thurman founded AmazingCosmetics®. Combining their love for make-up and strong business mind set, their aim was to create high-quality make-up products that would give women real results. They felt strongly that a woman’s complexion should be treated with her cosmetics as well as her skin care products. Firmly believing that with a perfect canvas, every woman can go without much else, they decided the starting point for their new venture would be a truly amazing concealer – a complexion necessity. Little did they know the success their philosophy would have and that their AmazingConcealer® would grow to change the faces of women around the world and the face of cosmetics forever.
Amazing Discovery by Professional Make-up Artists
Just a year on from pioneering the AmazingCosmetics® brand, Sue and Lisa found that top celebrity Make-up Artists were discovering the AmazingConcealer® and this was when the brand really started to take off. The best Make-up Artists in the industry were eager to get their hands on the concealer and word rapidly spread on how this was a must-have product. Demand for the AmazingConcealer® began to grow, with artists working on high profile film and television projects wanting to work with the product on some of the most famous faces. The buzz around the brand continued to grow each year, with AmazingCosmetics® being featured in all the top glossy magazines. In 2005, the AmazingConcealer® was named Allure Magazine’s “Editor’s Pick for Best Concealer” in the annual Best of Beauty Awards. The AmazingConcealer® is now firmly established as a must-have product for women everywhere and is loved by celebrities around the globe including Drew Barrymore, Nicole Kidman, Beyoncé, Miley Cyrus and many more.
Now available in the UK, the AmazingConcealer® is available in ten shades of perfect and comes in a handy 6ml travel size and 15ml. Suitable for all skin tones, the AmazingConcealer® is water-resistant, highly-pigmented and leaves a natural finish. Just #ComplexionPerfection.